Watch the start of 'News Too Real' Season 4, now a daily podcast; CA rental assistance ends tomorrow

Producer host Julia Dudley Najieb reviews revised, 30-min-ish, daily show format with ONME viewers and listeners, followed by the latest news headlines

By ONME Newswire

By the end of November 2021, the general public was still battling the economic fallout from the COVID-19 pandemic; statewide media outlets were struggling to find new ways to grab income from online subscriptions, grants, PPP loans, or other means to maintain their remote staff, contractors and readers.

Meanwhile, local, micro-ethnic media outlets were picking up the pieces of their own newsrooms that were falling a part due to the lack of advertising support from local small businesses.

After the last News Too Real show in season 3 aired in November 2021, The digital ONME Podcast Network had to reach out to its sister network, the national AMPTV Network, tending to other projects to pay its news staff of contractors and podcasters through to the 2022 New Year -- an ever evolving task to ensure the information and news would reach the ONME Pocast Network audience.

As the slow opening of California proved to be difficult with the new COVID-19 variant Omicron ravaging residents, the delays affected the re-openings of Black businesses and organizations locally.

At The ONME Podcast Network, the executive producers took that time to reevaluate a different approach, revising their regional and local news coverage plan to maintain their podcast programming to attract more regional advertisers based in and out of California, since local advertising funding was bleak; consolidating operations and podcasts to cover more in less time would be one answer.

In analyzing the launching of the revised format of News Too Real, Julia Dudley Najieb saw the hiatus as an opportunity to reconstruct the video podcast to a live, daily, compacted broadcast, covering the different regions throughout California. The revised show format allows for more continuation broadcasts, such as what often happens during election time while covering different regions of California.

Dudley Najieb intends on covering four regions in California: Silicon Valley, Bay Area, Southern California and the Central Valley for the upcoming California statewide elections.

To help fund the podcasts and continue the news operation, organizations, groups, and individuals can submit their upcoming events for an inexpensive fee for their event promotion to be broadcast during the programming breaks. The breaks will also consist of various national and world headlines.

Viewers can watch the News Too Real video podcast online at scheduled times 7:00 PM and 7:00 AM PST or on-demand via OTT channels Roku and Amazon Fire TV.

California housing crisis is at a boiling point, but first rental assistance news:

Tomorrow, March 31, 2022 is the deadline in California for residents to apply for rental assistance related to economic hardship from the COVID-19 pandemic.

The COVID-19 Tenant Relief Act – SB91 (Act) was signed into law January 29, 2021. The Act extended eviction protections to COVID-19 impacted tenants and established the state’s Emergency Rental Assistance Program.